The Chiropractic Playbook
Season 1


This program is only available in English.
Ce programme n’est offert qu’en anglais.

A business podcast hosted by the Canadian Chiropractic Association (CCA) that will educate chiropractors and entrepreneurs on how to build their practice and understand the business behind chiropractic. 

Topics Covered

Risk Management & Life Planning
Financial Foundations for Entrepreneurs
Values-Based Money Management
Mentorship & Personal Growth

Episodes

Register and get every episode of Season 1 — all in one bundle.

To register for specific episodes only, click HERE.

Episode 1: What is Success?

From personal wins to professional milestones, how can we define success and what does it look like in real life?

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Episode 2: Key Players for Plan A, B & C!

Benefit programs expert Dan Millar shares creative, cost-effective strategies that save organizations thousands on premiums—freeing up resources to reinvest in what matters most: their people.

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Episode 3: Financial Statements 101

CPA Evan Feldstein join Ayla and Matt to demystify financial statements, revealing how they show your business’s health and unlock insights to help you grow with confidence.

5.0 (1)

Episode 4: Taxes, expenses, and the million-dollar question

Ayla and Matt continue a discussion with Evan Feldstein, diving deeper into taxes, expenses, and the million-dollar question: “When should I incorporate?"

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Episode 5: Save it for later

Ayla and Matt share why saving early matters and offer practical tips for budgeting, growing savings, and planning a secure future—plus how to align spending with your values so your money supports the life you want.

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Episode 6: Season Finale! Why Mentorship Matters

In the Season 1 finale, Matt and Ayla unpack the power of mentorship—finding the right fit, building strong connections, and why it matters. Plus, Ayla shares the unforgettable moment she met her icon, Oprah Winfrey.

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BONUS Episode: The Business Mindset: From Independent Contractor to Clinic Owner, a live recording from NCT’26

Take control of your chiropractic career and financial future. In this live podcast recording of The Chiropractic Playbook, we dive deep into the business mindset needed to thrive at every stage.

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Hosts & Guests

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Dr. Ayla Azad, DC, MBA

CCA CEO

Dr. Azad graduated from Palmer College of Chiropractic (USA) and completed her Master’s in Business Administration (MBA) degree from Athabasca University. Dr. Azad was in private practice at Total Rehab, a multi-disciplinary rehab clinic in Ajax, Ontario from 1999 to 2020. During that time, she was also teaching at the Canadian Memorial Chiropractic College in the Chiropractic Therapeutics, Principles and Practice and Clinical Education Departments. Dr. Azad has served on the Board of Directors of the Ontario Chiropractic Association, serving as President and Chair of the Board from 2015 to 2017, and has served on the Board for the Canadian Chiropractic Research Foundation and the World Federation of Chiropractic. Dr. Azad began working at the Canadian Chiropractic Association, in 2020 and is currently the Chief Executive Officer.

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Dan Millar

Principal, Benefit Partners Inc.

Mr. Millar has over 30 years of experience in the benefits/Insurance industry. He is a Consultant and Principal of the firm Benefit Partners who is a division of People Corporation. Dan has extensive skills and experience in the areas of benefit plan design underwriting and ongoing benefit plan management. In addition, he is an expert in collective purchasing of employee benefits and is responsible for the design/underwriting of some of the firm’s largest employer and association type benefit platforms.

M. Millar a plus de 30 ans d’expérience dans le secteur des avantages sociaux et de l’assurance. Il est consultant et directeur de la société Benefit Partners, une division de People Corporation. Daniel possède des compétences et une expérience approfondies dans les domaines de la conception, de la souscription et de la gestion des régimes d’avantages sociaux. En outre, il est un expert en matière d’achat de prestations d’assurance collective pour les employés et est responsable de la conception et de la souscription de certaines des plus importantes plateformes d’avantages sociaux pour les employeurs et les associations de la société.

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Evan Feldstein, CPA, CA

Evan Feldstein is a domestic tax partner at Doane Grant Thornton. His area of focus includes owner-managed businesses in a variety of industries including health practitioners, automotive, real estate, manufacturing, and technology. Evan provides a variety of tax services to his clients, seeking to minimize taxes and maintain compliance with Canadian filing requirements. He regularly advises clients on the structuring and creation of new entities, mergers and acquisitions, and estate planning. Evan works closely with his clients to build an understanding of their individual needs and recommend tailored solutions.

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Dr. Matthew Williams, DC

CCA Board Director, New Brunswick

Dr. Matthew Williams was born and raised in Fredericton, New Brunswick. He grew up playing hockey, golf, and weightlifting. He went to the University of New Brunswick (UNB) for his Bachelor of Science in Kinesiology and then to the Canadian Memorial Chiropractic College (CMCC) where he graduated summa cum laude with clinic honours. When he returned to Fredericton, he and his wife opened Williams Chiropractic in 2015. Matt has since earned his Masters of Science in Exercise and Sport Sciences at UNB with his thesis in golf biomechanics. Matt is also a Sport Specialist Chiropractor as a Fellow of the Royal College of Chiropractic Sports Sciences Canada. In addition to his clinical roles, Matt is also a CCA board member and is passionate about clinic optimization, personal finance and real estate.

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Dr. Richard Thompson, BA (Hon), DC, MBA

Dr. Thompson graduated from the Canadian Memorial Chiropractic College in 2006. After 11 years in practice and operating two multidisciplinary clinics in Halifax, he completed an executive MBA at the Ivey Business School at Western University. In 2018, Dr. Thompson founded Practicality Healthcare Business Solutions, an education and consulting company that delivers business training to healthcare providers in private practice. His programs focus on financial management, communication and marketing, with the goal of equipping providers with the tools to make sound business decisions and achieve a thriving practice with a healthy work-life balance.

The short answer is no. Although it may have clinical relevance, a certificate will not be issued for the CCA podcast series due to the nature of the offering. 

However, we encourage you to confirm the CE eligibility with your provincial regulator as this varies from province to province.

Click HERE for more information on continuing education credits.

 

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  • CCA Podcast
  • 7 Episodes
  • 4.5 hour(s)
This series includes:
  • Handouts
  • Recommended reading
Register!

Episode Reviews

5 star rating

very good

Bradley Sugar

very good

very good

Read Less
5 star rating

Key players for plan A,B and C

Christine Bird

5 star rating

Financial statements 101

Christine Bird

Quite good. Nice precise discussion about financial statements.

Quite good. Nice precise discussion about financial statements.

Read Less